Lego saved 7,000 Tons packaging

Lego saved 7,000 Tons packaging

Lego was built on plastic. Now the Danish toy company is investing millions into getting rid of it.

Lego’s mission is to gain a positive impact in the world. With a successful strategy, the Danish company already saved 7,000 tons of packaging materials.

This was said by Tim Brooks, vice president environmental responsibility.


Lego, founded in 1932, produces a million mini figures per day,

Brook: “We needed a lot of material. That’s why we started working with CSR projects to reduce our impact on materials. We focus on increasing efficient use of materials and resources.”

Opportunity! Packing blocks and figures into smaller boxes, Lego saved 7,000 tons of packaging.

It’s more than money

For a family company like us, money is not the only motive. There is as much attention to other areas, which has translated the business to four promises:

  • play promises
  • partner promises
  • planet promises
  • and people promises

Each of these issues, including the financial part of the business, is 20 percent part of the Lego business strategy.


For example, 20 percent of the bonus of our employees is related to ecological aspects. “When you take all these aspects into a pie, you create a successful business case,”  according to Brooks.

Ecological footprint

To know where the company needs to focus on the sustainability of its business, Lego investigated the environmental impact.

“This showed that 10 percent of our carbon footprint is created in our own plants in Europe, Mexico and China,” said Brooks.

“In addition, 75 percent comes from our supply chain. The remaining 15 percent is caused in the downstream, customers and consumers through product and packaging waste.”

Sustainability goals

To sustain the activities in all these stages of the supply chain, Lego set itself ambitious goals.

  • By the company wants to run 100 percent on renewables
  • From 2016, the energy efficiency should increase by 2.5 percent annually
  • And Lego is working with its main suppliers in a pilot program to reduce CO2 emissions

In terms of design and materials, Lego has already achieved target of 100 per cent FSC certified packaging and printed material.

In addition there is the goal to reach 75 percent recycled material. Lego wants to achieve zero waste production by 2020.

Ecological footprint

The toy maker recently announced to invest approximately € 425 million in the construction of a wind farm off the British coast.

Another project that has contributed, is the Green Box Project. The goal was to package the Lego products in smaller packages, to reduce materials. Since 2014, the company already saved 7,000 tons of packaging.

Using smaller packages and by eliminating laminated plastic, they have reduced the ecological footprint by 20 percent!

Bio plastics

Furthermore, the company spends millions in developing sustainable plastics for the production of blocks and figures. The toy empire was built on plastic. But now the Danish toy company is investing millions into getting rid of it. By 2030, the bricks will no longer be made from ABS, the oil-based plastic in the 60 billion blocks the company makes each year.

To accelerate this development, the toy giant will open soon a veritable Center for Materials. The company invests $150 million finding new materials for their toys and packaging. Not only with the companies researchers. They want to involve researchers from outside, students, vendors, parents and even children, to explore new materials. Brooks:

“Our ambition is to use sustainable materials in all of our core products.”


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