McDonald’s eliminates deforestation
About 223,000 involved people have protested against the deforestation strategy of MacDonald’s.
And it worked! They have seen the light.
McDonald’s just released a new commitment to eliminate deforestation from its global supply chains.
The company will start by releasing action plans for five priority products:
- palm oil
- fiber-based packaging
Adopt stronger standards
There are still some action points missing in the new strategy. Hopefully McDonald’s is willing to implement these bulletpoints in it’s plans.
- A commitment to source palm oil only from suppliers whose entire operations meet McDonald’s deforestation commitment principles and practices
- An ambitious time-bound target for supplier compliance
- Mechanisms for verification of origin of raw materials down to the palm oil plantation level
If McDonald’s includes these points, it can set an industry-leading standard for the sourcing of deforestation-free ingredients.
This is a tremendous step forward for the climate, tropical forests, and endangered species.
- Zero deforestation by 2020
- Deforestation Of Amazon Rainforest Increased By 28% in 2012
- Climate Change Initiatives from Geneva 2015
- Needed: Amazon Green 4-helix Cooperation in Brazil