Self-audit tool to assess your circular strategy

With this self-audit tool to assess your circular strategy, your business will be prepared for a new way of organizing a healty future

From Iconomy to the WEconomy with this self-audit tool for businesses and industries

Audit your circular strategy here. WEconomics developed a self-audit tool to assess the circular strategy of your company. 

After completing the survey, organizations will get instant results and recommendations enabling them to improve the way they handle sustainability.

Societies change from linear to circular

This economy has reached a critical point where it is destructing more than creating value. Criticism is growing loader and loader, also in more conventional circles e.g. COP21 Paris 2015 or WEF Davos January 2016.

7 evolving trends

Circularity translated in strategies and new business models supports creating value for the organization now and in the future. Seven evolving circular trends are brought together under the umbrella of the WEconomy. 

These trends enable organizations how to deal with sustainability as a strategic issue.

They are translated into the WEconomy Index: a self–audit tool providing insight in how sustainability is addressed in your company. 

Self-audit tool

Please find the link to the self-audit tool here

After completing the survey, organisations will get instant results and recommendations enabling them to improve the way they handle sustainability.

We want to ask you to share the WEconomy Index within your network.

This tool was developed at the Radboud University Nijmegen (The Netherlands)

Explaining video about the circular economy

In the video below, Professor Jan Jonker explains the inspiring movement of Iconomy to WEconomy and what can you do yourself today.

Jan Jonker is a man with a mission, and so in quite a hurry. According to Jan, we are too slow on our way to a sustainable society. As a professor of sustainable entrepreneurship he is primarily engaged with business models that enable sustainable development.

The logic of creating circular value

The logic of creating circular value is: ‘The economic objective of the functional economy is to create the highest possible use value for the longest possible time while consuming as few as possible material’.

The core value in the circular economy is based on a number of principles

  1. use raw materials / equipment as carefully as possible
  2. and use or reuse the materials and equipment as long as possible
  3. the service (performance) will replace the product
    and if things are really at the end of their livestyle
  4. the raw materials can easily be reused as feedstock
  5. this creates a new generation of business models based on closed cycles (closed loops).

About Jan Jonker

Jan Jonker can be seen as an academic entrepreneur. All of his books, projects, lectures and encounters comprise the common goal of driving progress in sustainable development in and between organisztions and people. Her firmly believes that our society and the people within hold the power to make changes.

In 2013 Jonker published the book “WEconomy” and in November 2014 his book on New Business Models is launched. Professor Dr. Jan Jonker is employed as a professor at the Nijmegen School of Management (NSM) at the Radboud University Nijmegen (The Netherlands) where he holds the chair of ‘Sustainable Entrepreneurship’.

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