Shell stopped drilling in the Arctic, this is why

Lego, Arctic, Shell, oil, disaster, Walrus, renewables, climate change, Alaska, Mexican Gulf, environment, leak, risk, Lego, Greenpeace, Environmental campaign

Protest Greenpeace ‘Save the Arctic’ with LEGO For the last few years Shell has been using LEGOs brand to clean up its image as an Arctic oil driller. 16 million Shell branded LEGO sets have been sold or given away at petrol stations in 26 countries.

Shell has surprised the world, ceasing the oil exploration in the Chukchi Sea above Alaska.

The decision was announced last Monday at 7 am: the last day of the exploration permit in the Arctic.

The decision has been made by 3 arguments:

  1. very disappointing results of exploratory drilling
  2. low oil prices
  3. ‘uncertainties’ from future governments and lawmakers

The last two sound the most convincing. The first argument ain’t. What’s going on?

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Lego ends Shell partnership

Shell, oil, disaster, Walrus, renewables, climate change, Alaska, Mexican Gulf, environment, leak, risk, Lego, Greenpeace, Environmental campaign

Greenpeace activists also targeted Legoland in Windsor by dressing as Lego figures, while the campaign video, entitled “Everything is not awesome” attracted 5.9m views.

Lego will not renew its marketing contract with Shell after coming under sustained pressure from Greenpeace to end a partnership that dates to the 1960s.
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