The circular economy represents a viable alternative to this detrimental “linear” model. Rather than going from “cradle to grave,” this new development pathway promotes ‘cradle to cradle‘.
In this type of economy, company growth is no longer reliant on the use of scarce resources.
Instead, it is achieved through the use of disruptive technology and business models that are based on longevity, renewability, reuse, repair, upgrade, refurbishment, capacity sharing, and dematerialization. Read More
The approach of circular economy is: make – use – maintain/ reuse/ remanufacture/ recycle. Waste should be seen as source of valuable resources. Products should be repaired, remanufactured and reused. A genius idea in times when resources get scarce – be it oil, water or different metals and when the world has to face a growing population. It is estimated that 9.2 billion people will live on earth in 2050 (UN).
The world in 2050: That world is a fair, high-tech and sustainable one – with advances that mean food for all, a reformed capitalism, and a circular economy.
But the road getting there will not be easy.
The more I look at the two sides – the environment and the economy – the more convinced I become that the way forward is to fully integrate resource efficiency into the way we live and do business in the world.
We know why a circular economy is a good idea. At the moment the world is still locked into a linear production chain that is resource intensive. We obtain resources and then discard them as waste.